YMR Holdings
YMR Holdings connects businesses, methodologies, knowledge, experiences and solutions through one shared purpose: creating the conditions for meaningful, sustainable transformation across people, organizations and systems.
About YMR Holdings
YMR Holdings is the umbrella organization connecting consulting, corporate transformation, wellness, retail, lifestyle, art, and innovation.
Each business operates in a different industry, yet all are guided by a shared philosophy: transformation happens when people, creativity, systems thinking, and sustainable improvement are brought into alignment. That common architecture is what makes the whole greater than its parts.
Decades
of multidisciplinary practice
Six
connected business expressions
One
unified transformation architecture
The YMR Ecosystem
YMR Holdings brings together a multidisciplinary ecosystem spanning transformation consulting, human performance, wellness, intentional living and creative expression. Each venture has its own purpose and identity, while remaining connected by a shared belief in meaningful, sustainable transformation.
One Ecosystem. Different Doors. A Shared Purpose.
Transforming People. Organizations. Systems.
Our Story & Legacy
YMR Holdings is the evolution of decades of entrepreneurship, business transformation, creativity, innovation, hospitality, wellness, and community building. Today’s ecosystem grew from a long practice of creating businesses, systems, experiences, and solutions — and learning, each time, what makes transformation last.
Art Gallery • Wine & Tapas Bar • Cultural Experience
Historic Downtown Leesburg, Virginia | 2012–2018
CHIMOLE® was an award-winning Art Gallery and Wine & Tapas Bar founded by Yovanna Reiser that brought together Latin American art, culture, cuisine, wine, music, traditions, and community in one immersive experience.
Explore the CHIMOLE® StoryYMR Transformation Framework™
The YMR Transformation Framework™ is the emerging intellectual architecture behind YMR Holdings — a high-level structure that connects purpose to execution and keeps improvement continuous rather than episodic.
One Architecture. Multiple Frameworks. Sustainable Transformation.
Learn About Our ApproachPurpose
Strategy
Readiness
People + Processes + Technology + Knowledge
Implementation
Measurement
Continuous Improvement
Insights & Knowledge
Explore selected articles, perspectives and Founder reflections from YMR Holdings on the questions and lessons behind meaningful transformation.
Transformation & Strategy
Why Good Businesses Fail to Become Great Organizations
A perspective on why strong businesses can operate below their potential — and the organizational capabilities required to turn opportunity into sustainable performance.
YMR Knowledge Library™
A future private knowledge and resource environment supporting selected YMR consulting engagements, programs and client relationships.
Available to clients when launched
The Founder
Founder & Chief Transformation Architect
Yovanna Reiser brings nearly three decades of multidisciplinary experience to the work of transformation — spanning enterprise technology, business transformation, business readiness, PMO and governance, entrepreneurship, hospitality, culinary arts, wellness and human performance, the creative arts, consulting, and AI-enabled innovation.
She previously founded CHIMOLE®, an award-winning Art Gallery and Wine & Tapas Bar in historic downtown Leesburg, where she served as Owner and Executive Chef — one chapter in a career built on creating businesses, systems, and experiences from the ground up.
Her work focuses on identifying patterns, building systems, developing methodologies, and creating practical solutions that help people and organizations navigate change with clarity — connecting strategy to the human realities of executing it.
Media & Recognition
Across technology, business transformation, entrepreneurship, hospitality, wellness, culture and the creative arts, Yovanna Reiser’s work has crossed industries while remaining connected by a consistent curiosity about people, systems, experience and transformation.
Explore selected media features, professional recognition and milestones from the journey behind YMR Holdings.
Explore Media & RecognitionFeatured on three 2026 Northern Virginia covers
Books & Creative Works
Transformation can be explored through many forms. Through fiction and poetry, Yovanna Marie explores the emotional and human dimensions of love, identity, memory, healing, connection, and becoming.
Her books represent another expression of the creative and transformational thinking that runs throughout her work.
Historical Fiction • Spiritual Journey • Romance
A Timeless Story of Love, Destiny and Self-Discovery
A journey across lifetimes exploring love, loss, destiny, healing, and the lessons that ultimately lead us home to ourselves.
By Yovanna Marie Rullier
Discover the Book
Poetry • Reflection • Transformation
Con el Corazón Abierto
A heartfelt collection of poetry exploring love, life, vulnerability, healing, transformation, and new beginnings—an invitation to feel deeply, live fully, and keep the heart open.
By Yovanna Marie Rullier
Discover the BookThe Founder’s Journal
Personal reflections from Yovanna Reiser on transformation, leadership, entrepreneurship, culture, creativity, and the experiences that shaped YMR Holdings.
The Founder’s Journal
The Journey That Created YMR Holdings
The first entry of The Founder’s Journal — a reflection on the path that led to YMR Holdings, and how every chapter of a seemingly scattered career was quietly collecting pieces that would one day become one connected body of work.
The Founder’s Journal
What working across countries, cultures, and every level of an organization taught me about people, leadership, and transformation.
Years ago, during her corporate career, they used to call Yovanna “the chameleon.” A reflection on entering markets throughout Latin America, moving between worlds, and the lesson that followed every chapter since: enter their world before you try to change it.
The Founder’s Journal
Maybe Transformation Isn't About Becoming Someone New
For most of my life, transformation meant moving forward.
Let's Connect
Whether the opportunity involves an organization, workforce, business, technology initiative, leadership challenge, wellness strategy, or new idea, transformation begins with understanding the current state and defining what comes next.
YMR Holdings
