YMR Holdings logo — interlocking orbital symbol above YMR HOLDINGS wordmark
Abstract architectural forms representing transformation and connection

YMR Holdings LLC

Transforming People.
Organizations.
Systems.

YMR Holdings connects businesses, methodologies, knowledge, experiences and solutions through one shared purpose: creating the conditions for meaningful, sustainable transformation across people, organizations and systems.

Explore the YMR EcosystemConnect With YMR

About YMR Holdings

One Company. Multiple Expressions of Transformation.

YMR Holdings LLC is the umbrella organization connecting consulting, corporate transformation, wellness, retail, lifestyle, art, and innovation.

Each business operates in a different industry, yet all are guided by a shared philosophy: transformation happens when people, creativity, systems thinking, and sustainable improvement are brought into alignment. That common architecture is what makes the whole greater than its parts.

Decades

of multidisciplinary practice

Six

connected business expressions

One

unified transformation architecture

The Ecosystem

The YMR Ecosystem

Six distinct expressions of a single philosophy — each with its own audience, its own craft, and its own contribution to transformation.

YS

YMR Studio™

Integrated wellness, coaching, education, transformational programs, events, and experiences.

Explore YMR Studio→
CW

Corporate Wellness

Corporate wellness and human-performance solutions integrating assessment, coaching, education, employee well-being, burnout prevention, organizational readiness, and measurable outcomes.

Explore Corporate Solutions→
BB

BeBalanced Leesburg

Hormone-focused weight management, metabolic wellness, lifestyle coaching, and personalized wellness support offered through the Leesburg location.

Visit BeBalanced Leesburg→
NM

Nazca Moon™

Wellness-inspired retail, teas, rituals, self-care products, workshops, and lifestyle experiences designed to bring intentional wellness into everyday life.

Explore Nazca Moon→
YM

Yovanna Marie Fine Art

Contemporary abstract art, curated fine art, commissions and creative experiences exploring transformation, emotion, identity and human connection.

View the Art→
TC

Transformation Consulting & Advisory

Strategic consulting supporting organizational transformation, business readiness, governance, process improvement, leadership, AI readiness, innovation, and human performance.

Explore Consulting & Advisory→

Our Story & Legacy

Transformation Has Always Been Part of the Journey.

YMR Holdings is the evolution of decades of entrepreneurship, business transformation, creativity, innovation, hospitality, wellness, and community building. Today’s ecosystem grew from a long practice of creating businesses, systems, experiences, and solutions — and learning, each time, what makes transformation last.

Legacy Venture • No Longer Operating

CHIMOLE®

Art Gallery • Wine & Tapas Bar • Cultural Experience

Historic Downtown Leesburg, Virginia  |  2012–2018

CHIMOLE® was an award-winning Art Gallery and Wine & Tapas Bar founded by Yovanna Reiser that brought together Latin American art, culture, cuisine, wine, music, traditions, and community in one immersive experience.

Explore the CHIMOLE® Story

YMR Transformation Framework™

A Unified Approach to Transformation

The YMR Transformation Framework™ is the emerging intellectual architecture behind YMR Holdings — a high-level structure that connects purpose to execution and keeps improvement continuous rather than episodic.

One Architecture. Multiple Frameworks. Sustainable Transformation.

Learn About Our Approach
  1. 01

    Purpose

  2. 02

    Strategy

  3. 03

    Readiness

  4. 04

    People + Processes + Technology + Knowledge

  5. 05

    Implementation

  6. 06

    Measurement

  7. 07

    Continuous Improvement

Insights & Knowledge

Ideas. Perspectives. Lessons. Transformation.

Explore selected articles, perspectives and Founder reflections from YMR Holdings on the questions and lessons behind meaningful transformation.

  1. Experience
  2. Perspective
  3. Learning
  4. Transformation
Thought Leadership

Transformation & Strategy

When Potential Isn’t Enough

Why Good Businesses Fail to Become Great Organizations

A perspective on why strong businesses can operate below their potential — and the organizational capabilities required to turn opportunity into sustainable performance.

Author
Yovanna Reiser
Date
2026
Read Article
Explore Insights

YMR Knowledge Library™

A future private knowledge and resource environment supporting selected YMR consulting engagements, programs and client relationships.

Available to Clients When Launched

Available to clients when launched

Yovanna Reiser, Founder & Chief Transformation Architect

The Founder

Meet Yovanna Reiser

Founder & Chief Transformation Architect

Yovanna Reiser brings nearly three decades of multidisciplinary experience to the work of transformation — spanning enterprise technology, business transformation, business readiness, PMO and governance, entrepreneurship, hospitality, culinary arts, wellness and human performance, the creative arts, consulting, and AI-enabled innovation.

She previously founded CHIMOLE®, an award-winning Art Gallery and Wine & Tapas Bar in historic downtown Leesburg, where she served as Owner and Executive Chef — one chapter in a career built on creating businesses, systems, and experiences from the ground up.

Her work focuses on identifying patterns, building systems, developing methodologies, and creating practical solutions that help people and organizations navigate change with clarity — connecting strategy to the human realities of executing it.

Enterprise TechnologyBusiness TransformationPMO & GovernanceEntrepreneurshipHospitality & Culinary ArtsHuman PerformanceCreative ArtsConsultingAI-Enabled Innovation
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Media & Recognition

A Career Across Industries. A Consistent Thread of Transformation.

Across technology, business transformation, entrepreneurship, hospitality, wellness, culture and the creative arts, Yovanna Reiser’s work has crossed industries while remaining connected by a consistent curiosity about people, systems, experience and transformation.

Explore selected media features, professional recognition and milestones from the journey behind YMR Holdings.

Explore Media & Recognition
Your Health Magazine Northern Virginia July 2026 cover, Health Professionals Near You

July 2026

Your Health Magazine — Northern Virginia

Health Professionals Near You

Your Health Magazine Northern Virginia August 2026 cover, Women’s Health edition

August 2026

Your Health Magazine — Northern Virginia

Women’s Health & Women in Healthcare

Your Health Magazine Northern Virginia October 2026 cover, Cancer Awareness edition

October 2026

Your Health Magazine — Northern Virginia

Cancer Awareness & Local Health Professionals

Featured on three 2026 Northern Virginia covers

Books & Creative Works

Stories of Transformation, Connection & Becoming

Transformation can be explored through many forms. Through fiction and poetry, Yovanna Marie explores the emotional and human dimensions of love, identity, memory, healing, connection, and becoming.

Her books represent another expression of the creative and transformational thinking that runs throughout her work.

Journey of a Soul book cover by Yovanna Marie Rullier

Historical Fiction • Spiritual Journey • Romance

Journey of a Soul

A Timeless Story of Love, Destiny and Self-Discovery

A journey across lifetimes exploring love, loss, destiny, healing, and the lessons that ultimately lead us home to ourselves.

By Yovanna Marie Rullier

Discover the Book
With an Open Heart book cover by Yovanna Marie Rullier

Poetry • Reflection • Transformation

With an Open Heart

Con el Corazón Abierto

A heartfelt collection of poetry exploring love, life, vulnerability, healing, transformation, and new beginnings—an invitation to feel deeply, live fully, and keep the heart open.

By Yovanna Marie Rullier

Discover the Book

The Founder’s Journal

The Experiences Behind the Architecture

Personal reflections from Yovanna Reiser on transformation, leadership, entrepreneurship, culture, creativity, and the experiences that shaped YMR Holdings.

Founder Reflection

The Founder’s Journal

Everything Was Training

The Journey That Created YMR Holdings

The first entry of The Founder’s Journal — a reflection on the path that led to YMR Holdings, and how every chapter of a seemingly scattered career was quietly collecting pieces that would one day become one connected body of work.

Author
Yovanna Reiser
Date
2026
Read Journal Entry
Founder Reflection

The Founder’s Journal

They Used to Call Me “The Chameleon”

What working across countries, cultures, and every level of an organization taught me about people, leadership, and transformation.

Years ago, during her corporate career, they used to call Yovanna “the chameleon.” A reflection on entering markets throughout Latin America, moving between worlds, and the lesson that followed every chapter since: enter their world before you try to change it.

Author
Yovanna Reiser
Date
2026
Read Journal Entry
Founder Reflection

The Founder’s Journal

The Return to Self™

Maybe Transformation Isn't About Becoming Someone New

For most of my life, transformation meant moving forward.

Author
Yovanna Reiser
Date
2026
Read Journal Entry
Explore The Founder’s Journal

Let's Connect

What Are You Trying to Transform?

Whether the opportunity involves an organization, workforce, business, technology initiative, leadership challenge, wellness strategy, or new idea, transformation begins with understanding the current state and defining what comes next.

Start a ConversationConnect on LinkedIn

YMR Holdings LLC

Location
Leesburg / Northern Virginia